An email address will have a validation date set which is kept on record to prevent validating an already verified email address.
Modifying or replacing the email address on a Guest Profile will reset the Email Validation Date.
Email Validation will only be prompted for an email address where no validation date is set when sending to more than fifty recipients from Report Writer or as an eDM campaign.
Email Validation ensures that correspondence sent in RMS to a large mailing list does not result in a high volume of bounce backs due to an invalid email address which also prevents the property's email domain being blacklisted or marked as a spam sender due to sending large volumes of emails to invalid email addresses.
A small fee is charged to validate an unvalidated email address when bulk sending correspondence from Report Writer or as an eDM campaign.
A prompt for Email Validation will appear on send in Report Writer or for an eDM campaign where the number of recipients selected is greater than fifty if any of the selected recipients have an unvalidated email address.
Invalid email addresses will be removed from the Guest Profile and a .csv file will be downloaded with the details of the affected records.
An Email Validation Date will be set on the Guest Profile when the email address passes validation.